Every organization seeks the greatest possible level of brand influence — that rarefied position in the marketplace where you have earned the highest levels of trust and are recognized for the qualities that define your market leadership. In today’s rapidly changing communications environment, the concept of a “brand” is now shared — it is no longer driven purely by an organization — stakeholders now share and help shape your brand, and can see you as either a partner or a predator. To succeed, organizations now need to focus not just on public affairs or communications, investor relations or marketing, but on Corporate Leadership. Corporate Leadership isn’t a practice as much as it’s a way of thinking — a way of approaching everything we do.
Our Corporate Leadership practice focuses on helping organizations move up what we call the Influence Scale (see chart below), by earning the trust of the brand’s constituents, by more clearly communicating the brand’s positioning and innovation, and more effectively engaging various stakeholders. This three legged stool of corporate leadership is seen through:
What are the products, services, technologies or business practices that set you apart from others? How are you innovatively approaching your business in ways that define your core brand?
How are you engaging various stakeholders, from employees, customers, business partners to members of the community and government officials? In other words, how do you engage those who hold influence over your brand?
All too often we find companies doing great things and engaging people well, but who don’t clearly, consistently and effectively communicate the unique value of their brand through all media, from social and online media, to traditional media and public relations, events, advertising, and branding.
We have a proven methodology – what we call Advocacy Amplified – to help your organization achieve its maximum level of brand influence. Through our comprehensive communications programs, including iAdvocacy and Media Trust, we help our clients achieve and solidify the coveted status of corporate leadership.