The 3 As: Audit, Alignment & Amplification
If Advocacy³ represents what we do, Advocacy Amplified is how we do it. Advocacy Amplified is our disciplined approach to today’s complex world of communications. The cornerstone of our work rests in focused, purposeful messaging executed through a robust communications program.
Where messages were once driven through well-defined communications channels, traditional networks (print, broadcast) have dissolved into information constellations. Audiences are agnostic and fluid, chaotically organized, socially connected and empowered. Messages are often lost in the noise…unless they are carefully amplified. We have a proven three-step methodology that delivers consistent results:
Audit
We start our work by evaluating your brand’s influence through a comprehensive audit:
1. Business Objectives and Strategy Review.
We review your business goals, strategies and plans to bring focus and clarity to our work. We dig in deep to understand your issues, problems and promise.
2. Brand Influence Evaluation.
We take a look at what makes your brand tick, often conducting message research (quantitative and qualitative) or analyzing existing research. We review your current communications — what you’re doing and why — from your website and social presence to media placement, advertising, marketing, videos, etc.
3. Stakeholder Analysis.
From traditional media to social media, we analyze your advocacy footprint — your unique network of connections, which helps us determine where opportunities exist for engagement. We analyze stakeholders, from employees and regulators to elected officials, industry analysts, shareholders, investors and even social media influencers.
Alignment
We re-align the communications and advocacy efforts to maximize your brand influence and demonstrate leadership through:
1. Creation of Message Architecture
We create new message architectures and then utilize carefully crafted messages as a basis for the content that is generated across all modes of communication. Using a singular set of messages, with supporting proof points as a common thread, helps us integrate all of your communications.
2. Development of Effective Narratives
Focused, purposeful messages help create an effective narrative — one that drives your brand influence and delivers results.
3. Training
To help you bring your narrative to life, we conduct extensive training sessions. Brining key personnel on board is critical to your success.
Amplification
A disciplined, focused process will help you achieve brand influence and generate the results you need to meet your goals. We create results-oritented, purposefully-driven content in three areas:
iAdvocacy, powered by GaggleAMP. Our social media solutions empower disciplined messages, helping connect them to specific results. We’re not on social media for fun — we work there to get things done.
Media Trust – Think of this as a media investment trust. Our media relations team, led by Randi Kahn, has established trusted relationships with members of the media — when they hear from us, they know they’re getting content-rich, relevant information
Creative Executions. From audio to video, graphic design to web site content, our team of award-winning experts create multi-media content that generate results.
