The Power of an iAdvocate
For us, social media isn’t just a technology that’s employed, or something we “do” for clients. Our work reflects our mindset: that social media is a critical component of communications, and our communications and advocacy efforts are driven by content strategies, goals and messages through our Advocacy Amplified process. Most important is our fundamental grounding in this notion — today’s most effective advocacy strategies are driven by connected individuals – iAdvocates — who must be empowered and directed to build communities and amplify voices through disciplined messages.
Advocacy Amplified™
Whether you’re defending your brand in a crisis or defining it through an integrated communications program, we have a proven, prescribed methodology to help you unleash the potential of your social media program. Backed by GaggleAMP, an industry leading social media amplification solution, we work with you to leverage and nurture your relationships, and make the important connections you need to meet specific business objectives. Our work begins with an audit and analysis; we then align your social media program to meet your goals and then amplify your communications to achieve results.
Audit
Our audit process consists of six specific steps, taken to help you realize your potential:
- Content Plan, Goal and Strategy Review
- Message Analysis
- Publishing — a quantitative look at your assets, platforms and footprint
- Listening & Engagement — a qualitative look at those influencing your brand
- Influencers and Stakeholders
- Amplification and Return on Investment (ROI)
Alignment
Once our audit and analysis is complete, we re-align your messages and social media program to better connect you to your goals.
Amplification & Administration
We help your program reach critical mass by powering it through GaggleAMP’s best-of-breed social marketing platform. Your messages are centralized, controlled, managed and monitored. With a customized brand of metrics, we’ll be able to continually analyze, align and amplify your messages as we administer your social media advocacy campaign.
Most important for your bottom line, you’ll feel secure knowing your social media efforts are tied to your strategic goals, and you’ll have a true measure of your Return on Investment (ROI).
Contact us for more information, or to receive a free copy of a book “Making Social Media Work for your Business,” written by Jeff Kimball, the head of our social media practice.
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