Ross Anderson


Ross is a results-driven marketer with 25 years of global experience in the disciplines of marketing and sales, strategy consulting and new venture/product development.

Prior to joining the Doublespace team, Ross was a co-founder and the Executive Vice President/CMO for IdeaSphere, Inc., a global roll-up of single-focus health and wellness brands whose partners included Anthony Robbins, the world’s leading authority on the psychology of peak performance. In all, he has successfully led the marketing efforts for the launch of five start-up companies totaling more than $600M in venture transactions. His strategy work with DuPont led them to make a highly successful early-stage investment in WebMD.

Earlier in his career, he served as Managing Director of a boutique management consultancy affiliated with Marketing Corporation of America, which focused on delivering competitive advantage through customer-focused business strategies. He was an early thought leader on the applications of database mining and quantitative marketing strategies. As a consultant, Ross advised senior management at Fortune 500 and start-up companies across multiple industry sectors. Prior to becoming a consultant, he served as a Vice President with Citicorp. He began his career in marketing in the hospitality industry after attending Cornell University’s School of Hotel Administration.

He serves on the board of Lightbridge Media, an early stage multi-channel media and lifestyle company serving the integrative health and wellness market.