With more than 20 years of advertising experience, Scot is an expert at using research, branding, creative messaging and cost-effective media buying strategies. Scot has worked his way up in the agency by moving across department platforms. He’s bought media, learning how to negotiate the best price points; managed television and radio productions, providing valuable direction in the creative process; and worked with clients, developing strategic plans and evaluating campaign results. This unique outlook gives the agency an exceptional viewpoint when planning and executing marketing and advertising activities.
His campaigns have won awards from the Public Relations Society of America, American Advertising Federation and the Telly Awards. He’s also spoken at many public health conferences around the country about effective marketing and advertising strategies for public health agencies.