For more than 23 years, Scot Drake has counseled hundreds of business owners, senior executives and government officials – providing insight and guidance for countless unique, challenging and complex communications issues. From making key introductions and forming mutually-beneficial partnerships to creating superior communications strategies, Scot brings an experienced, objective perspective to his client relationships.
He specializes in all forms of communications strategy, advertising and marketing, media and public relations. Scot has worked closely with leaders in a variety of industries – from airport authorities, global IT organizations and public health, insurance, law firms, non-profits and more.
Scot is expert at leveraging nearly 25 years of strong relationships in the region to tell clients’ stories. He knows how to connect with the right mix of media partners to tell the right story to the right audiences at exactly the right time. His proactive approach and rock-solid relationships with media outlets, mean he can garner favor to ensure client stories are told in the best light possible.
When the unexpected happens however, Scot also has the poise and experience to react immediately to expertly handle crisis communications. Again, his relationship and connections with the media outlets across the region allow him to act fast and execute custom communications to present the client narrative in the best light possible.
His comprehensive experience in everything from research, branding and paid media to public relations and strategic creative direction greatly benefits his clients because he always sees the bigger picture and has an eye on what’s coming next.
In addition, Scot has also spoken at many conferences around the country on topics from effective marketing and advertising strategies to digital and social media. He is a graduate of Marshall University, and he holds a B.A. in Journalism and Mass Communications with a focus on Advertising and a minor in History.