Tim Scerba is a recognized international strategic corporate and marketing communications expert with deep experience in public relations, crisis management, financial/investor relations, branding, and corporate imaging in both consumer and business-to-business situations. His geographic ex
pertise is the Latin American market.
During the course of his career, Mr. Scerba has worked with a wide variety of clients in such diverse sectors as consumer products, construction, technology, food and beverage, health, energy, tourism, automotive, financial services, legal, consumer electronics, and entertainment. These have included such companies as Walmart, The Home Depot, 3M, Starbucks, adidas, Johnson & Johnson, Nestle, Netflix, Volkswagen, Petrobras, AMD, MasterCard, Samsung, Procter & Gamble, Unilever, Turner Broadcasting, MSD, Motorola, Oracle, Hewlett-Packard, Intel, General Motors, UPS, Taco Bell, GSK, Merrill Lynch Capital Markets, Roche, Deloitte Consulting, Grupo Apasco and Grupo FEMSA, among others.
Mr. Scerba has held senior positions with leading international communications and public relations agencies in both the United States and Latin America, including The Rowland Company, Burson-Masteller, Rogers & Cowan/Weber Shandwick, Hill & Knowlton and Edelman. He also has held posts in financial services with TIAA-CREF and publishing with Latin Trade Magazine.
A frequent speaker on international communications, Mr. Scerba was graduated from Yale University and has completed specialized course work in Managing Corporate Change at the Stanford Business School; Public, Corporate and Financial Relations at New York University; and graduate course work with the Life Management Institute in New York.